The pandemic has triggered the net marketplace for males’s cosmetics. Within the phrases of Irma Ugarte, director of Advertising and e-commerce at Sephora, “there was an explosion of the net market – and it’s within the 35-55 age vary the place the best progress and curiosity is noticed “.
“It was essential to open the thoughts of a person who benefited from beauty use solely and completely from a hygiene viewpoint to coach him in a broader idea of magnificence specializing in care with the introduction of recent textures and codecs”, provides Ugarte – and now greater than ever, Sephora is the place to do it.
The cosmetics chain, based in France in 1969, has created a manifesto geared toward males: “It is time to have what it takes …/ To smile with out prejudice / To point out off a beard / To distill a novel aroma / To expertise sunny days to the fullest and conceal countless nights / Expensive males… It is time to care for your self! “
Beneath this philosophy, Shepora has strengthened the manufacturers devoted to the male sector and along with well-known corporations similar to Acqua di Parma, Biotherm Homme, Shiseido Males or Clarins Males, incorporate new ones similar to Baxter’s of California y Proraso.
Not forgetting Sephora Assortment, the enduring remedy line of the French model that launches new particular care merchandise for males similar to its new Beard Smoothing Oil. Its web site may also incorporate particular content material devoted to all of them and the digital advisors may also resolve all of the doubts that need to do with the care and routine of males.
In THE STYLE a few of the high males’s merchandise have been collected:
1. Estuche de Acqua di Parma
Acqua di Parma merchandise might be bought individually or in a present field like this one with illustrations adorned by the Chinese language artist Oamul. It contains the 100 ml Eau De Cologne perfume and is accompanied by a 75 ml Bathtub and Bathe Gel and a 50 ml Spray Deodorant offering a touch of fast and long-lasting citrus notes.
Its worth is 115,99 euros.
2. Power Supreme Youth Architect Cream de Biotherm Homme
A remedy that acts in opposition to the seen indicators of growing older, giving the pores and skin a younger look. use: apply within the morning after shaving. It’s discounted and its present worth is 58.99 euros (earlier than 90 euros). You possibly can find it here.
3. Sephora exfoliating gel
This pure volcanic sand gel gently exfoliates the pores and skin. Useless cells and traces of contamination are eliminated, the pores and skin is purified, the pores and skin texture is refined and guarded. The bottle is comprised of 100% recycled plastic.
Its worth is 11,99 euros.
4. Beard oil
It’s beard oil has a specifically developed method for thick and thick beards, to tame and soften them. Nourishes hair in depth, offers softness and pure shine. It is among the novelties launched by Shepora.
Its worth is 15,99 euros.
5. Facial moisturizer for him
Soften and hydrate your pores and skin with a creamy, non-greasy texture. Formulated with 94% elements of pure origin, the pores and skin is extra comfy all through the day, it’s higher shielded from exterior aggressions. As well as, it reduces the looks of wrinkles.
Its worth is from 14.99 euros.
[Más información: Cinco cosas que puedes hacer en Sephora (y no son comprar)]