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The French enterprise group of the luxurious LVMH introduced this Monday that it has acquired 50 % of the shares and the worldwide distribution proper of the Armand de Brignac champagne, which owns the American rapper Jay-Z (51 years).

The conglomerate specialised in luxurious items, born in 1987 from the merger of the style firm Louis Vuitton and the Moët Hennessy distillery, has used the latter to materialize the operation and has added Armand de Brignac to its portfolio of alcoholic drinks.

“We have now lengthy admired the success of Armand de Brignac and at the moment we’re proud to companion with them“, mentioned the CEO of Moët Hennessy, Philippe Schaus, within the assertion issued by the corporate.

Jay-Z, uncorking certainly one of his champagne bottles to have fun the LVMH acquisition.


For his half, the American singer mentioned in the identical assertion that he’s assured that “the sheer energy of Moët Hennessy’s distribution framework, the power of his incomparable portfolio and his observe report in growing luxurious manufacturers will give Armand de Brignac the enterprise energy you want to develop much more“.

The historical past of this champagne, which was born in 2006 as a guess by the Cattier home to make a gourmand product and which has its greatest industrial efficiency in Asia, Europe and North America, took a leap ahead. in 2014 when the musician of African American descent took over the model.

In truth, in keeping with the assertion launched by Moët Hennessy, the Armand de Brignac has grown in recent times to achieve the determine of 500,000 bottles bought in 2019.

The most affordable bottle of Ace of Spades, one other identify by which the identical champagne is thought, is round 300 euros and the costliest is perched on the 7.000 euros.

Jay-Z, husband of the additionally American singer Beyoncé (39), explains within the word launched that the settlement reached is the results of the connection between friendship with Alexandre Arnault, son of the CEO of Moët Hennessy, Bernard Arnault.

The enterprise construction shall be divided equally, which in keeping with these concerned ensures the willingness of every companion to “contribute their strengths to make sure the success of the venture”.

Armand de Brignac should combat to develop in a at the moment hostile atmosphere similar to the marketplace for champagne, which has been drastically affected by the pandemic, with a drop in gross sales of 17 % in 2020, in keeping with the French Federation of Exporters.

[Más información: Jay-Z, marido de Beyoncé, luce un reloj de zafiros de 2’5 millones de dólares]



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