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The story of Contemporary Its the Alina Roytberg and Lev GlazmanRussian immigrants dwelling in Boston who knew the way to replace the knowledge of their ancestors and remodel it right into a components for resounding success. Two born pioneers who started to dream of the concept of ​​opening a pure merchandise retailer and who in the present day are recognized in all corners of the planet.

Their first product was a cleaning soap that they wrapped themselves by hand. Now they’ve a complete line devoted to pores and skin, lip and physique care… along with fragrances which might be bought around the globe.

THE STYLE has spoken with its founders to search out out first-hand who’s behind the model and what’s the key to its success.

How did the concept come about?

Alina Roytberg: “Lev and I’ve at all times had an intuitive information of pure cures and components. Rising up in Russia, the components in our pantry have been revered and used to deal with illnesses. Our grandmothers used sugar to heal our cuts and scrapes And once we went to do analysis, we discovered that sugar has pure antiseptic properties. It is superb to know that these cures which were handed down for generations with out query are actually validated by science with clinically confirmed advantages. If we advance a bit of, Lev and I opened a retailer in Boston, a form of pharmacy, the place we bought pure and high-quality private care merchandise from everywhere in the world, since at the moment there was no chance of shopping for magnificence merchandise. This impressed us to create our personal line with merchandise which might be as environmentally pleasant as they’re efficient.. Touring the world, we search for pure components to include into our merchandise, introducing new extremely modern formulation to the market, protecting us on the forefront of the sweetness trade. What began as a small line of majestic hand-wrapped soaps has grown right into a full line of merchandise. way of life“.

Lev Glazman: “When Alina and I began Contemporary in 1991, as a small apothecary in Boston, each step of our existence with Contemporary was centered on innovation. Nonetheless in the present day, our curiosity retains us on the forefront of innovation. We’re at all times bringing new concepts to the market and pushing the boundaries with the components we incorporate into our merchandise. ”

A few of Contemporary.

What makes Contemporary completely different?

Contemporary is at all times on the forefront of the sweetness trade. We contemplate ourselves modern. We stay steadfast in our positioning and analysis. As a model, we at all times go the additional mile and problem ourselves to convey new and efficient formulation to life. In every Contemporary components there’s a problem half as a result of we use the very best high quality pure components, combined with essentially the most modern textures to attain a transformative product. We work intently with the LVMH Analysis Laboratory to determine, analysis and develop pure components, merging science and expertise to develop formulation which might be as efficient as attainable for the pores and skin.

Model values.

Contemporary is sincere. The one factor that has by no means modified is the standard method we now have to create each one in all our merchandise. We stay true to our heritage in creating merchandise that match into folks’s lives. Now we have at all times been impressed by pure components and cultural traditions from around the globe, and since 1991 Contemporary has relied on the planet – and the individuals who inhabit it – to create secure, efficient and sensory skincare, backed by science.

We’re extraordinarily proud and honored that our Contemporary followers around the globe love and admire our merchandise as a lot as we do, furthering our dedication to working responsibly with the communities from which we supply our flagship components.

What viewers is Contemporary focusing on?

Contemporary is a model that celebrates feel-good magnificence that goes past age, gender, or pores and skin sort. The Contemporary model is really for everybody, and that additionally applies to all of our merchandise.

Males are taking good care of themselves increasingly more, are there merchandise for them too?

Contemporary is a real way of life providing merchandise and options that work splendidly for each women and men.

Three steps that we should always at all times observe in our day by day routine.

Our philosophy at Contemporary is and at all times has been: cleaning, masks, moisturizing. We prefer to method magnificence in a easy however effectively thought out approach.

The creams are suitable for both women and men.

The lotions are appropriate for each men and women.

That are the finest sellers of Contemporary and its advantages?

Soy Face Cleanser is one in all our finest sellers. We consider that good pores and skin begins with clear pores and skin. This cleanser is a three-in-one: it’s mild, however efficient, it removes make-up – even mascara – with out drying out the pores and skin, and it soothes and tones. It’s a cult traditional Contemporary.

Additionally Kombucha Facial Remedy Essence is a primary product It needs to be in everybody’s skincare routine for its anti-pollution, blue mild, indoor and outside safety, and its potential to offer clean, glowing pores and skin.

Lotus Youth Protect Moisturizer with multi-action Tremendous Lotus, as a result of it’s a moisturizer wealthy in antioxidants that fights the primary indicators of growing old whereas softening and strengthening the pores and skin barrier to offer a younger look.

One other of essentially the most emblematic merchandise is Rose Face Masks that’s hydrating and calming, with genuine rose petals suspended in its unique gel components. And eventually, Sugar Lip Remedy Superior Remedy, as a result of it replenishes the hydration of dry lips. The lips should be hydrated and handled with the identical care as the remainder of the face!

What recommendation would you give to keep up wholesome pores and skin?

Contemplating magnificence underneath a 360-degree method contributes to basic well being and, in flip, to the well being of the pores and skin. Which means you not solely have to use contemporary merchandise to the pores and skin, but in addition maintain the physique, diet and basic well-being. We should all be taught to maintain ourselves fully to have a full life, balanced and fairly. Simpler stated than executed, however managing stress and consuming proper is an effective start line.

Rose Sleeping Mask.

How has the pandemic affected the cosmetics sector?

The pandemic has affected every of us deeply and otherwise. From a enterprise viewpoint, this latest world disaster has modified the way in which customers suppose and the way they worth what they purchase. Folks need much less issues, however what you purchase, are prepared to spend extra in the event that they really feel the merchandise are of top of the range, and added worth. There should be a singularity. We additionally need to create merchandise that individuals contemplate luxurious: true luxurious is discovering time for your self, particularly in such nerve-racking instances, when you possibly can pamper your self mentally. Creating merchandise for these particular moments is necessary.

Future plans of the model.

Now we have many issues on the way in which. As at all times, innovation is a 24/7 course of for us. Contemporary is a continuing discovery wherein we need to proceed to be leaders.

[Más información: La cosmética natural, cada vez más presente en tu día a día]

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