The Italian agency of Salvatore Ferragamo, chaired by Paul Andrew (42 years) since 2019, has determined to wager on the Asian market and has chosen as international ambassadors From the model to the Okay-Pop star Seulgi (27), already the actress Jelly Lin (25).
Ferragamo bets on Technology Z and, for that purpose, has determined to broaden its manufacturing in the direction of the Asian market. For this, the Italian agency has determined to wager on two references for the brand new generations that, along with accumulating tens of millions of followers in networks, don’t cease displaying their kinds and their proposals of outfits. In that sense, they’ve opted for singers, Seulgi and Jelly Lin.
To start with, the asian actress, a profitable tv and movie actress who rose to fame for her efficiency within the movie The little Mermaid. Since its participation, it has develop into, past music, a benchmark within the discipline of vogue. Dclearing up, by means of their social networks, which is a keen about vogue. Actively sharing vogue and life-style content material along with his tens of millions of followers by means of his social media profile, creating vogue and life-style content material. It isn’t the primary time that the Italian agency collaborates with the actress. In 2017, she attended considered one of their vogue exhibits for the primary time and later established herself because the face of the home’s “Signorina” perfume.
She is joined by the singer and mannequin Seulgi, who after debuting as a member of the woman group Pink Velvet with their first single in 2014, has develop into considered one of Okay-Pop’s greatest stars.
With ten million followers on his Instagram account, Seulgi additionally it is a vogue icon for a technology of younger folks with a ardour for music. Her Colaborate with Ferragamo since 2020 and has just lately starred within the particular digital content material of the shoe capsule assortment Let’s Dance of Ferragamo.
Each are “a mirrored image of the enjoyment of youth, because the agency defined in a be aware, embodying with their model” the passionate innovation and creativity that belong to Ferragamo’s DNA “. Uon collaboration that entails the union of luxurious with the “vitality of latest and popular culture.”
[Más información: Las cinco prendas de la temporada por menos de 20 euros que solucionarán tus ‘looks’ más básicos]