For its sixth annual Satisfaction marketing campaign, Converse has tapped a multi-dimensional group of All Stars to the creation of a brand new assortment of merchandise by and for the LGBTQIA + neighborhood. The gathering Converse Satisfaction 2021 pays tribute to the journey every particular person undertakes to seek out the enjoyment and freedom of being oneself.
Persevering with its dedication to elevating the voices of various younger creatives who use their creativity to drive progress, 5 members of the worldwide All Star neighborhood -Caleb, Rocío, Tereza, Ty and Xandro- have been chosen to work alongside Converse designers from idea to manufacturing of the Bell.
Drawing on the tales of trying to find particular person satisfaction, Converse has created a graphic capsule and marketing campaign that discover the duality of battle and pleasure on the way in which to self-love. The graphic picture, with jagged mountains that grow to be freely flowing flowers of pleasure, unifies the gathering of footwear, clothes and niknaks.
Footwear has its roots in the long-lasting chuck, with the Chuck 70 -with a sale worth of 100 euros-, the Chuck Taylor All Star in excessive model (75 euros), low (70) and with platform. Simply as, for the primary time, las Run Star Hike (110) and a brand new sandal (30).
At Converse By You – the model’s product personalization platform – customizable choices embrace the “All Star” patch, the model’s badge and laces, impressed by satisfaction flags. -bisexual, pansexual, lesbian, non-binary and transgender, and unity- for a extra inclusive private expression.
Since launching its first Satisfaction assortment in 2015, Converse is proud to have donated greater than $ 1.three million in help of native and international LGBTQIA + organizations, with contributions that help secure areas for LGBTQIA + youth, schooling about points that immediately have an effect on the neighborhood and the important sources wanted in the course of the Covid-19 pandemic.
This yr, a portion of the funding for the LGBTQIA + neighborhood from Converse’s ongoing partnership with the It Will get Higher Challenge [IGBP] help IGBP storytelling and schooling initiatives on TikTok and Twitch to encourage and empower LGBTQIA + youth to comprehend and fearlessly pursue their biggest potential. Together with the gathering, different annual grants have been introduced to help LGBTQIA + youth, benefiting the Ali Forney Middle, BAGLY, and OUT MetroWest.
The Converse Satisfaction assortment is now accessible on Converse.com and in Spain in chosen shops akin to Foot District or Nigra Mercato. To remain related with Converse as we amplify the voices of the LGBTQIA + neighborhood throughout Satisfaction season, comply with Converse.com/satisfaction and @converse social channels.
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