The central parisian neighborhood del Marais has been chosen to find one of many eight pop-up shops that the model could have in cities comparable to London, Seoul or Hong Kong, which search to get better the unique spirit of the fragrance conceived by Gabrielle Chanel, in an avant-garde manner, like a laboratory jar.
The 17 merchandise this assortment They embody physique lotions, gel, physique oil, cleaning soap, glitter gel and the identical fragrance, all with the unique components of No. 5, created in 1921 along with the perfumer Ernest Beaux, who till the Bolshevik Revolution had labored within the court docket of the tsars.
The particularity of this assortment -sold additionally in different factors of sale in Spain, the USA and different countries- is that it reproduces that very same industrial and get better the type of practical objects from everyday. The bathe gel It goes in a dishwasher jar, which could be reused, the physique lotion in an oil paint jar, the oil in one which mimics motor oil, and the tub salts go in a tea field.
“We needed to return to the method of creation of the primary container No. 5. At the moment it was a easy laboratory flask, a practical object that turned luxurious and iconic. There was already this notion of reworking a standard object right into a valuable one, “he stated in a observe. Thomas du Pré de Saint Maur, artistic supervisor of belleza.
Whereas the decor of the shops is ultracoloridaImpressed by industrial buildings from the 1960s, the jars are minimalist, with the signature black and white. So as to From the Pré de Saint Maur it’s the “luxurious expertise” of the product that can make these on a regular basis objects distinctive.
A spokeswoman for the agency indicated within the retailer that as a substitute of celebrating the previous, this fashion of celebrating the beginning of the fragrance places an eye fixed on the longer term.
An avant-garde creation
Chanel was the primary to broaden its model with magnificence merchandise, and designers like Jeanne Lanvin or Jean Patou they adopted later your steps.
The fragrance, which has solely been modified eight occasions since its inception, turned an object of want and was a convincing success, particularly in the USA, making her a millionaire. A fragrance which stays, at the moment, the finest vendor of all historical past.
[Más información: El Nº5 de Chanel, cien años de historia en un frasco de cristal]