C. Tangana (30 years previous) has simply develop into the primary Spanish artist to take part in one thing so little identified right here as a tiny desk. A session wherein 4 or 5 are recorded singles from the identical artist and that, within the case of the Madrilenian, he has had colleagues equivalent to Antonio Carmona (55), Kiko Venom (69) and The Hungarian (41) for that undertaking broadcast by the US radio station NPR. One thing that, not even Rosalía (27), which already has its gap made on the opposite aspect of the ocean, has been accomplished so far.
Within the 4 songs chosen by the artist, there seem -in addition to the aforementioned singers-, a number of ladies who’ve one thing extra in widespread than having been a part of a format virtually unknown in Spain: they put on garments of the Alto Copete store, a undertaking launched by the dual sisters Laura and Marta Torrent, each graduates in Advantageous Arts and Style Design, within the midst of a pandemic. The identical one who tries to offer clothes a second life classic or model for which tendencies have determined that they need to keep in a nook within the closet.
THE STYLE has contacted them, who, by means of a enjoyable cellphone discuss, clarify how did this chance come about for them, but in addition what’s the spirit of that enterprise that they began, regardless of the pandemic, or to which different artists want to provide their garments to unfold the kind of style they promote.
How did this collaboration with C. Tangana come about?
The reality is that now we have not labored hand in hand with him. A while in the past, we acquired in contact, by means of Instagram, together with her stylist, Carla Paucar, and her companion, Álex Turrión. They’re clothes lovers classic, second hand … They like sustainable style and we began doing editorial collaborations with them. About two or three weeks in the past, Carla advised us that she was going to hold out a undertaking with some artists from the world of flamenco. We had been delighted that she had us, we come from Jerez and now we have lived flamenco since we had been little. He gave us some touches, however the topic of the artists who had been going to take part was a secret. He merely gave us some notions of the outfits they needed for this undertaking. They needed a really 2000s vibe, which is what’s now on the earth of style, that was very colourful, eclectic in model. We took photographs of the garments, they selected and despatched them to make the outfits, however with out figuring out who was going to put on the garments.
It was primarily ladies’s clothes, proper?
Sure, we costume ladies in that tiny desk. A lot of the ladies, other than his mom and aunt, who’re the 2 girls who seem subsequent to him. Those that put on our clothes are the daughters of Antonio Carmona, Fernanda and Marina; his spouse, Mariola Orellana, who wears considered one of our shirts; and two different ladies who put on our shirts.
That is going to be an excellent showcase in your picture, for the model.
Completely. We’re very completely happy and we thank Carla and Álex very a lot for having counted on us, the ladies had been additionally very best.
In case you had to think about one other artist to put on your garments, who would you select?
We actually like music and we might be open to any artist taking it. Particularly when you’ve got that pleasure that C. Tangana has. We love Nathy Peluso, for instance, as a result of she is a curvy and explosive lady and could be very dedicated to manufacturers which might be simply beginning out. And the roll he has, he has us in love.
What kind of viewers are you focusing on with your online business?
Once we determined to begin with the model it was simply earlier than the pandemic, and we needed to focus it on occasion style, with that contact classic and sustainable. A lot of the clothes we accumulate is from corporations: Versace, Prada, Galliano, Lacroix … In the long run, as the topic of occasions could be very restricted, now we have thrown extra on the topic classic that, as well as, additionally within the able to put on they’ve superb high quality.
How would you outline the spirit of the model?
We predict that there are already many issues produced on the earth of style and that we should give a second life to all of the great clothes that the previous a long time have left us and which might be so present. As a result of any shirt from the 20s or 60s, in your look, it can provide you an progressive and unique air. And that’s one other key level: we would like our shoppers to have an unique garment, from a widely known agency that, maybe, you can’t afford it first-hand.
How did you discover the style scene if you entered it totally? As a result of they commented that they had been launched in the marketplace in the midst of a pandemic
The outlook isn’t interesting (laughs). It’s deadly. However we had been consuming garments for a few years classic, as a result of we like it, and we determined to do it. We got here up with the concept in September 2019, as a result of now we have our work aside, however creatively we would have liked to vent. At first, we thought of constructing from scratch, however with the entire situation of sustainability, with which we’re very conscious, persevering with to supply appeared to us that it was an excessive amount of. With all the garments on the market, we needed to supply the general public the best choice. Now that it’s a unhealthy time for the sale, what we’re doing is accumulating it and finishing up a piece of advertising and marketing, transferring it lots in networks. Our route of best diffusion is Instagram.
And the way is that this job of increasing the model by means of networks?
We contacted influencers Y microinfluencers, like Carla. That’s the place we’re opening as much as individuals, to persuade them that they must eat extra garments. classic. That’s the reason the work of Carla, who likes one of these garment, is essential for us: she is placing them in her editorials and placing them in magazines in order that the general public acquires it as one thing regular. In Europe it is rather established, however in Spain, besides in Madrid and Barcelona, that are extra European cities, individuals don’t costume classic and second hand.
Lastly, how did you select the title?
In the long run, our associates determined it greater than we did, we gave them a listing of names to assist us select. Alto Copete is a really Spanish expression. On the time of Versailles, ladies, once they went to ballroom dances, wore these bows that had been so worn and that had been referred to as pompadour. And the upper the pompadour, the upper social class it was. In Andalusia, if you costume up lots, they are saying: “You go along with a excessive pompadour”. We discover it very humorous and it’s an expression that we additionally use lots.
[Más información: C. Tangana impacta en la industria de la moda con ‘El Madrileño’: desvelamos sus prendas más demandadas]